✦ Summary
To help Oodles Energy reposition itself as a modern, trustworthy solution in the EV charging space, I led a comprehensive brand overhaul in close collaboration with company leadership. From early briefings with the founder through final rollout, I ensured each creative decision aligned with their evolving goals and vision for growth. The result was a sleek, future-focused identity system — complete with a new logo, digital and print collateral, web design and even custom charging station concepts — that signaled innovation while establishing credibility in a competitive market. The refreshed brand gave Oodles the foundation they needed to confidently charge ahead.
