✦ Summary
Jeanette’s All-Natural Bakery needed packaging that was as feel good and straightforward as the products themselves — baking mixes free of additives, preservatives and dyes. Inspired by the brand’s homemade roots, I developed a clean yet playful look anchored around original hand-drawn illustrations. From the easily identifiable color of each product to the simply designed layouts, it was important that the packaging spoke to the "simple is better" philosophy behind these delicious mixes.