✦ Summary
Bonaccord needed a full brand identity that reflected their stability, strategic approach and strong industry track record. Starting with a logo inspired by the firm’s name — meaning “good agreement” — I created a mark that represented unity and continuity, echoing the interconnected nature of their partnerships. This thoughtful design language extended across brand touchpoints, from rounded graphic elements to water-inspired visuals that conveyed liquidity, transparency and trust. With cohesive branding, marketing collateral and a newly designed website, the final outcome gave the firm a modern, polished presence that speaks to their $70B+ aggregate portfolio and long-term vision.
